Shop 'til u drop
erstellt: 04.05.2010
Abercrombie
When we first went into an Abercrombie store our impression was, that we are in a night club. This was the intention of the owner, the feeling of having fun by partying and buying new hot clothes is strategy. In Frankfurt there opened a shop in December and there are queues of about 300 people waiting to shop by Hollister. Hollister is a sister brand of Abercrombie. In every store there is a certainty smell, which you can buy as a perfume. The smell is stunning and if you buy the cloth and unwrap it at home it still smells like “fierce”.
Every shop men has a special slogan they say at the cash box its: “Hey what’s up? Welcome to the pier!” also ever seller needs to be a model and if you want to model for Abercrombie you need to work in a store for at least 6 month before. So all the sellers are handsome and in special shop like the one in London and New York there are half naked male models waiting in front of the shop and you can take pictures with them.
In Europe there is only one shop in London so all the young folks in Europe go crazy about the clothes of it.
Many teenager and young people pay a lot of money for Abercrombie and Fitch or Hollister clothes. The stuff looks trendy and new. For the last 20 years the Brand made lots of money with the idea of a store made up like a night club, but in the last 2 years they hade money problems while the crises, because they didn’t want to cut down their high prices. So there is a break down for the Brand but it’s still very popular in Asia and Europe.
So as a conclusion we can say the policy tallies. We all liked the cloth very much and left there a lot of money.
D. Hauck & N. Schnorrenberg
